When buying or selling a car, it is important to understand how a car dealership works. A car dealer will tell you that the model you want is unavailable, and then try to sell you something else instead. This deception may be used by dealers to try and attract customers, so it’s important to stay loyal to the car you want and wait for it to come up. Otherwise, you might have to try another dealer.nSelling a car to a car dealershipnWhenever you’re planning to sell your car, you should consider selling it to a car dealership. This option is quick, hassle-free, and transparent. A dealer will conduct a thorough inspection and check all of your mechanical and fluid components. Most dealers will hold their price for a day, but it’s always better to get more than one estimate. Getting several quotes will also give you more bargaining power. A car dealership’s offer will depend on a variety of factors, including the price paid for a comparable vehicle in an auction, the condition of your car, and if you need to make any repairs.nWhen selling a car to a dealership, you can avoid all of the hassle of finding a buyer and the dangers of being scammed. This method can be done online, with some dealers offering trade-in appraisals. Just be sure to keep your expectations realistic. You can get up to 85% of your car’s market value at a dealership. And if the dealership doesn’t want to purchase your car, just move on to the next one.nBefore selling a car to a car dealership, you should make sure that your vehicle is in good condition and roadworthy. Most people looking to buy a car want to drive it immediately, so you should be available to answer inquiries. Be flexible when arranging inspections. Decide on the lowest price before the negotiations start. Do not get too swayed by haggling. Instead, set a fair price and negotiate with the dealership.nIf you own the car outright, the process of selling a vehicle to a car dealership can be easier. When you’re ready to sell, you can take it to the car dealership. Once the dealer inspects it, he will likely give you cash. The dealership may also arrange transporting the car to them. After the paperwork is done, you can hand over the keys to your new owner. And make sure you remove your car from your insurance policy.nWhen selling a vehicle to a car dealership, it is always best to prepare the financial aspects of the sale. A car dealership’s finance manager will guide you through a checklist of required details and a fair price for your car. The finance manager is the most skilled person at a dealership and will try to talk you into buying extras. Make sure you know what you want before you talk about the finances. In the end, you will probably have to sign the paperwork before a salesperson can ask you about your finances.nBuying a car at a car dealershipnBefore visiting a car dealership, you should know what you’re looking for and how much you want to spend. Make sure you have the cash on hand or have a plan to finance the purchase. You should also have a list of questions ready. The dealership will be able to help you better understand what you can afford, so be honest with your answers. After you have a list of questions, you can begin the car shopping process.nDo your own math. While at the dealership, make sure you understand the full cost of the car, including any fees and payments. Pull out your calculator and compare your offer to what others have to offer. Also, make sure to check the Kelley Blue Book and look for incentives. Often, manufacturers will match prices and incentives you can’t find elsewhere. If you can, get a quote from more than one dealership before making a decision.nWhen you arrive at the car dealership, be prepared to haggle. This tactic can prompt the car dealership to offer you a better price if you let them know that you have another offer in mind. It can be tempting to buy a car on the spot, but most consumers are not willing to do so. Moreover, a car dealership is always trying to sell as many cars as possible. This tactic doesn’t always benefit you. The salesperson is obligated to match your needs to the cars on their lot today. A customer who is not specific may end up buying a car that’s not what they are looking for.nYou can also check your credit before visiting a car dealership. A car dealership might ask you for your social security number before you can take a test drive. This allows them to check your credit history before the sale, but it won’t hurt to have a higher score. Then, you can compare the value of both. If you are paying cash, the car dealership will be more likely to negotiate with you.nSelling a car on finance or outrightnIf you are thinking of selling a car on finance, it’s best to negotiate. It’s very important to know the rate of interest on the financing you are taking out before you go to the car dealership. Dealers generally offer financing at one percent lower than the market rate, which they keep as profit. This difference, also known as the spread, can be as low as one percent, so it’s important to know what the actual financing rate is before you go into the dealership.nWhen negotiating the price of your car, always mention that you’re paying in cash only after you’ve agreed on a final price. If you can’t get a good price from the dealership by using your negotiation skills, don’t mention it until you’ve negotiated the final price. The best way to avoid having your credit history and personal information disclosed to the dealership is to pay in cash with a cashier’s check. Also, budget time to fill out the paperwork required by the Internal Revenue Service.nWhen selling your car on finance or outright at a dealership, you need to be aware of the pitfalls and the benefits. The process at a car dealership is usually quick and easy. You’ll be able to negotiate a price that’s fair for your car — and you’ll have less hassle as a result. So, selling your car on finance is a smart choice if you’re in the market for a new car, but make sure you do your homework first!nBefore you sell your current car, you should do some research on its history. Find out the trade-in value of your old car and budget your new purchase accordingly. Make sure you understand the history of the car and the reason why the seller is selling it. You can also get a vehicle history report online. A car dealer will also give you a fair idea of the car’s value.nBuying a servicing package at a car dealershipnWhen buying a car, you should always take the time to read the terms and conditions. These terms may be different depending on the dealership. For example, some dealerships may charge an administration fee to complete forms such as the registration form. Although the service charge is not government funded, it does represent a cost to the dealership. Some dealers may be willing to negotiate on this fee. To learn more, read the window label and motor vehicle purchase contract. Also, read the odometer statement and title. Buying a servicing package at a car dealership is not a bad idea as long as you stick to the terms.nAlmost all car dealerships will sell you a service contract, also known as an extended warranty. These can offer decent protection for a low price, but they can also have terms and conditions that make them almost worthless. It’s always best to check for the warranty period and make sure the car is still under warranty. Typically, new cars come with a factory warranty, meaning that if anything goes wrong, the manufacturer will fix it. The best time to purchase a service contract is after the warranty period is up, or until the warranty period has ended.nWhen buying a servicing package at a car dealership, it’s essential to ask about fees. These fees are usually around eight to ten percent of the car price. Some of these are required by law, while others are add-ons depending on the situation. Certain fees can be negotiated, but some are not. If the car dealership charges you a $100 fee for tire protection, it’s legal for them to include it.nSome car manufacturers incentivize their customers to purchase a servicing package. By paying for maintenance before it is due, they will be able to increase the residual value of your car at lease end. This translates to higher profits for the dealership and the customer. The dealer will pass these savings on to the consumer. It’s always better to buy a maintenance package from a dealership than to buy a separate one online.nSo, what is the business model for a car dealership, and what does it mean for you? Let’s look at the various options: Evolutionary, Traditional, Survival of the Fittest, and Downsizing. Which one is right for you? The answer might surprise you. It’s a complex question, but don’t worry. We’ve outlined each in detail and given you some examples of each.nTraditionalnWhile the traditional business model for a car dealership has served the industry well for years, the industry is currently facing changes that could make it obsolete. As a result, dealerships are exploring new business models to increase their profitability. One such business model is the unbundling of six separate businesses into a single unit. While this model made sense in the early days of automobile retailing, it does not make sense in the future, when different economics and customer demands require different operational structures.nConsumers hate the traditional dealer channel. The high customer acquisition costs drive aggressive tactics that aim to extract differential margins based on customer willingness to pay. Buyers are conditioned to distrust sticker prices and negotiate from cost up. Furthermore, dealers are constantly competing against the same make and model dealerships across the town. The result of this acute competition is that dealers have almost no margin left after paying for their vehicles. Therefore, it is imperative that they adapt their business model to the changing landscape of the automotive industry.nTechnology is transforming the retail car industry. Today, dealerships can take advantage of the sticky platform ecosystem by enabling customers to interact with online and offline without a hassle. This helps dealerships capture revenue streams beyond their core offerings. Furthermore, they can expand their services and reach out to specific customer segments. This way, customers can fulfill all of their transportation needs in one place, while still preserving the familiar face of the dealership.nWith the rise of the online car market, the traditional dealer channel is suffering from a number of changes. Due to the popularity of the internet, consumers can now negotiate directly with manufacturers. This allows sellers to keep more money and consumers to get better deals. By integrating these changes, manufacturers can improve the channel and increase customer satisfaction, and lower costs. A number of dealership networks have taken advantage of these changes and are now focusing on building a new business model.nEvolutionarynOne of the most effective strategies for a car dealership is to move from a vehicle-based view to a customer-based one. By increasing the value of the customer relationship, a dealership can grow its share of wallet by offering personalized customer outreach and a broader range of services. Expanding into maintenance parts and collision services will also help the dealership offset the losses associated with new and used car sales. Moreover, offering such a broader range of services will also allow it to build new capabilities.nThe next step in developing an evolutionary business model for a car dealership is to leverage new technologies that are readily available to consumers. For example, dealers could provide one-touch updates to their customers about their current finance payments or equity positions. The dealership could also provide a seamless service experience, while also managing customer insurance. By leveraging these technologies, a dealership will be able to retain and grow its customer base.nWhile the automotive industry has seen dramatic changes in the past few years, a new generation of digital platforms has proliferated across the entire customer journey. This new generation of automotive digital platforms allows car dealerships to become a ‘one-stop shop’ for all aspects of car buying. This enables them to source their vehicles from a country-wide network. With such a wide reach, customers can choose their vehicle, finance it, and still experience a personal relationship with their local dealership.nIn the meantime, auto manufacturers must develop an end-game distribution channel strategy and build a means to capture more downstream value. By embracing this new approach, car manufacturers can create game-changing approaches to their business. Conventional dealer networks are ripe with improvement opportunities. New car technologies and improved durability have increased the importance of the car dealership. Further, consumers are becoming increasingly satisfied with their shopping experience. With such changes, the role of the dealership has changed significantly.nSurvival of the fittestnA new book by James S. Wilson, an English economist, argues that a car dealership is like a predatory zoo, with only the fittest and most aggressive dealers surviving. The theory is based on the work of Charles Darwin, who observed that «the stronger survive, and the weaker ones will fold.» However, the author notes that dealership consolidation is unlikely to be a major factor in this process.nDownsizing propertynThere are numerous reasons to downsize your property. You may be downsizing from a larger home, or you may be downsizing to a smaller place. Either way, you’ll have the potential to make a lot of profit by selling items that you no longer need. Many people are also downsizing to more affordable locations, such as a condominium or an apartment. If you’re downsizing your property to sell it, you’ll need to consider the following points.nDownsizing your property to a smaller one will give you more freedom. It will also free up a little bit of your monthly budget. After all, it’s easier to make more money when you own a smaller home. However, the downside to downsizing is that it will be harder to sell a larger property than a smaller one. The benefits of downsizing a property are numerous: you’ll have more space to work with, and you’ll be closer to family. And you’ll have less money to spend on your monthly mortgage payment.nRelationship-drivennA relationship-driven business model for a car dealership relies on strong customer relationships. While many car buyers come from referrals, new customers are often attracted by special dealer incentives. Some dealerships even go above and beyond the basic sales and service, providing day-care services for their customers. A relationship-driven business model for a car dealership is more effective than one based solely on sales.nIn a relationship-driven business model, companies must pay attention to every interaction with a customer. Receptionists should offer their customers complimentary beverages and tea when they arrive, while not overselling the sales of their products. Salespeople should not push sales. Instead, they should listen to customers’ needs and offer solutions that make their experience better. While it may be tempting to focus only on price and features, building strong relationships is essential for a successful car dealership.nA relationship-driven business model involves proactively responding to customer reviews. By responding to customer feedback and taking the time to understand the customer’s situation, dealerships can establish trust with consumers and return to the car-buying process. The dealership’s response will be read by thousands of potential customers. When the dealership responds to a customer’s review, it reflects well on the dealership. Regardless of whether it is positive or negative, it should reflect a sense of professionalism and empathy.nA dealership’s success depends on its employees’ willingness to transform into a relationship manager. If salespeople are not equipped to do this, they can turn customers into «almost customers» instead. These customers are interested in a car, but aren’t ready to buy because they don’t like the way they are treated. Once they’re ready, they’ll initiate a conversation. Eventually, they’ll walk away with a car that they love.